Search engine optimisation tips for eCommerce websites
eCommerce websites can easily get a lot of visitors if you can properly optimise the website for both search engines as well as the visitors. You can never isolate user experience from
Ensuring better user experience is important since
search engines like Google are giving preference to user experience and they
have started using it as a parameter to determine search engine ranking of
websites. They mean business and whoever can offer better user experience would
get better ranking in the search result pages.
Creating a
user friendly interface:
Undoubtedly, this is the very first step to run a
successful eCommerce website. Normally eCommerce websites have thousands of
dynamically created pages and content management become tough.
You must group different products under proper and
specific category. You can create static pages as landing pages for each
product category. This would also help you a lot to optimise the content for
specific primary keywords. Here we must say that proper grouping of primary
keywords are also as important as the category grouping. This will definitely
make your life easier and your visitors will find what they are looking for.
Install a good internal search engine with different
verticals so that visitors can easily find what they are looking. But try to
make the process as simple as possible depending on your target market’s
background. And you must remember here that the same person may act differently
while visiting a social networking website and an eCommerce site. Thus you must be critical in implementing any
interface.
Search
engine optimisation of an eCommerce website for better ranking?
The best thing about eCommerce website is that you may
create thousands of pages. In most of the cases, the product name itself would
fetch you a lot of website. And in most of the cases they are your target
audience or prospective customer who wants to buy the product or may buy the
product in future.
As the very first step of optimisation, do not
reproduce the content provided by a manufacturer. Rewrite the whole content in
a user friendly way. It is always better to add a ?Features‘ section to highlight
the best features of the product.
eCommerce websites are always rich in images ? you
must use proper alt tags and title tags for those images. You can also use
captions under every image where you can easily put some key words. You can
also think about image mapping.
Do not forget to use keywords in page title, Meta tags, H1 , H2 tags and other important locations.
Create and submit a XML sitemap in Google.
These are
some primary considerations. You should also follow other search engine optimisation
best practices. You can also contact a good SEO company to market your website.
About the author
Tags: content management, different products, google, interface search engine, internal search engine, networking website, preference, product category, proper grouping, prospective customer, search engine optimisation, search engine ranking, search engines, search result, social networking, target audience, target markets, user experience, verticals